We have all heard the same thing. If you have a great idea it has either already been thought up or there is a good chance it has already been done. If that's actually true, how do you come up with a unique solution? How do you combat that? There are tons of techniques to help out here. This is one of them.
So you have a great idea for a business or product but you don't have a name for it. The name is really important, right? It is the 'thing' that people recognize your business or product by, it's the thing people talk about in reference to your business or product so it has to be perfect, right? With new startups and products literally coming out every minute you'd think that the name is important to standing apart from the rest. It's not. In fact it doesn't even matter what you name it (within reason) it's not the name that makes the business or product it is everything else that makes it up.